Start with a guide
Trademark Registration: How to Register a Trademark in the U.S.
The U.S. trademark registration process step by step: search, classes, the USPTO application, examination, publication and keeping your registration alive.
How to Trademark a Business Name (and When You Can't)
How to trademark a business or brand name, what makes a name registrable, and the difference between a trade name, an LLC name and a trademark.
How Much Does a Trademark Cost? USPTO Fees Explained
What it costs to trademark a name: USPTO base application fees per class, surcharges, post-filing fees, maintenance fees and optional attorney costs.
Trademark vs. Copyright: What's the Difference?
Trademark vs. copyright vs. patent in plain English: what each protects, how long it lasts, where you register and which one your business needs.
Trademark Symbols: ™ vs. ® vs. ℠ and When to Use Each
When you can use the ™, ℠ and ® symbols, why misusing ® is risky, and how to type the trademark symbols.
How to Do a Trademark Search Before You File
How to search for existing trademarks on the USPTO's free search system, what counts as 'confusingly similar', and when to get a professional search.
Trademark Attorney: When You Need One and What to Ask
When it's worth hiring a trademark attorney, who is required to use one, how fees typically work, and questions to ask before you hire.
How Long Does a Trademark Last? Renewal Deadlines Explained
How long a U.S. trademark registration lasts, the year 5-6 and 10-year maintenance deadlines, grace periods and what happens if you miss them.
Registry Consulting is an independent information site, not a law firm, and does not give legal advice. Guides are general information about U.S. trademark law.
